The Mindful Choice Approach:
En Gold's Journey Towards
Sustainability, Community, and Connection
In a world increasingly shaped by instant gratification and mass production, En Gold stands firm in its commitment to sustainability, slow interiors, circular design, and community support. Ours is a mindful and evolving journey—rooted in our values, where every decision reflects our dedication to doing better. We don’t claim mastery or perfection; instead, we embrace sustainability as a constant journey of growth and connection.
At En Gold, we believe in creating handcrafted, timeless furniture pieces that respect the environment, honor traditional artistry, and forge meaningful connections between artisans and customers.
Mass Production and Its Environmental Toll
The global furniture industry has long been dominated by mass production, catering to fleeting trends and fast consumption. This approach has devastating consequences for the environment:
Furniture Waste: The Environmental Protection Agency (EPA) estimates that 12 million tons of furniture are discarded in landfills annually in the United States alone. Cheap, mass-produced furniture often has a short lifespan and is discarded after a few years, creating a cycle of waste.
Carbon Footprint: Manufacturing mass-produced furniture relies on energy-intensive processes and synthetic materials, contributing significantly to greenhouse gas emissions.
Materials: At En Gold, we are mindful of this impact and strive to make thoughtful choices in our material selection. By prioritizing quality craftsmanship, we create pieces made to last, helping to reduce waste and the need for replacement.
The En Gold Approach:
Sustainability, Craftsmanship, and Circular Design
At En Gold, we have adopted principles of slow interiors and circular design to counter these harmful practices. Our commitment to sustainability is reflected in every aspect of our process:
1. Handcrafted and Limited Quantities. By producing in limited quantities, we avoid overproduction and reduce waste. Each piece is made with care and precision, ensuring quality that lasts a lifetime. Our approach supports a sustainable market, free from the oversaturation of disposable trends.
2. Supporting Traditional Craftsmanship. We work with skilled artisans who use time-honored techniques to create each piece. This not only supports livelihoods but also preserves traditional artistry that might otherwise be replaced by machines. Every En Gold piece tells a story—of heritage, skill, and human connection.
3. Circular Design: “Buy Nice or Buy Twice.” This principle reflects our philosophy of thoughtful creation. Each piece is crafted with care and precision, using high-quality materials and traditional techniques that honor longevity. By focusing on timeless craftsmanship, we encourage a mindful approach to furnishing homes—one that values quality and sustainability over fleeting trends. When properly cared for, our furniture becomes more than an object in your home—it becomes a lasting investment, ready to be cherished and passed down through generations, reducing the need for mass-produced, short-lived, or replaceable pieces.
4. Thoughtful Material Use. We carefully select materials that are durable, sustainable, and ethically sourced. This ensures our pieces have minimal environmental impact while maintaining their beauty and functionality for decades.
Building Community Through Connection: See the Faces, Know the Hands
At En Gold, we believe furniture should not only transform spaces but also connect people. This is why we share the faces and names of the artisans who create our pieces.
By showcasing the individuals behind each creation, we invite you to feel a deeper connection to the furniture in your home.
It’s not just about owning a beautiful piece—it’s about cherishing the craftsmanship, knowing the hands that shaped it,
and becoming part of the story it carries.
Humanizing Craftsmanship: Sharing the faces of our artisans reminds us all that every piece is the result of skill, dedication, and artistry. It’s a celebration of their work and the traditions they carry forward.
Creating Connection: When you see the artisan’s name and face, it adds meaning to your furniture. You’re not just buying a product—you’re welcoming a piece of someone’s life and expertise into your home
Fostering Community: This connection helps create a sense of community between maker and owner, reminding us all of the value of shared humanity and mindful consumption..
When you know the hands and story behind your furniture,
your piece becomes more than an object— it becomes a cherished part of your home and your life.
Our Ethical Commitment:
Supporting Communities Through The Hiraya Foundation
Through our nonprofit foundation, The Hiraya Foundation, we strive to give back to the communities where our furniture is made. The Hiraya Foundation has already contributed meals and much-needed supplies to over 1,000 families in the surrounding regions where our artisans work. By addressing immediate needs such as food security and essential resources, we aim to create a lasting impact on the lives of those who bring our furniture to life.
This initiative is deeply rooted in our belief that ethical business practices shouldnot only support the environment but also uplift the people who make it all possible.
Why Waiting Is Worth It
But that wait is an investment in preserving traditional craftsmanship and supporting the future of our communities. By choosing slow interiors, you are:
1. Supporting artisans and their communities.
2. Encouraging responsible production practices that prioritize longevity over excess.
3. Contributing to a future where furniture doesn’t end up in landfills, but in the hearts and homes of future generations.
A Legacy of Connection and Purpose
At En Gold, we believe that furniture should not only serve a purpose but also hold meaning. Our hope is that each piece we create becomes part of your story—a dining table where meals are shared, a coffee table that holds cherished memories, and a work of craftsmanship that is passed down with pride.
By choosing En Gold, you’re not just investing in timeless design; you’re supporting artisans, preserving traditional craft, protecting the environment, and becoming part of a community that values quality and connection.
See the faces. Know the hands. Cherish your piece.
Sustainability is a journey, and at En Gold, we approach it with mindfulness in every decision we make. While we acknowledge that perfection isn’t always attainable, we are committed to taking meaningful steps, one at a time, to create a positive impact. From honoring traditional craftsmanship to using thoughtful materials and minimizing waste, our efforts are rooted in the belief that small, intentional choices can add up to something greater. Our hope is to leave this world a little more beautiful than we entered it, inspiring others to join us in embracing a more conscious way of living.